Is a book, from the media point of view, above all the name of the person who writes it? Is the fame of the author or, rather, the author personality who takes the stage thanks to the media, a crucial support for the book? Isn39;t it newsworthy, for the cultural pages, that a good book has been published? Is it newsworthy, instead, that a name able to say something to editorial offices is on the cover of some book or other?
